Experience
WE THE PEOPLE
2024 - CURRENT
Editorial Lead
Currently lead a team that has delivered 3 billion+ views, 6 million+ shares, 94 million+ engagements and 6.4 million+ followers gained so far in 2026, across our client Prime Video AUNZ’s priority platforms (Facebook, Instagram, Tiktok, Youtube, X.)
Manage a core team of 4 creatives in the development and execution of high calibre content at pace (13 posts per day) across priority platforms.
Develop and implement brand and social strategy, sustaining high performance outcomes and ongoing client satisfaction.
Produce and present comprehensive performance reports to client on a weekly, monthly, quarterly and yearly basis, translating analytics into clear insights, actions and recommendations.
Collaborate with senior internal stakeholders and external partners daily to align strategy, streamline delivery, and achieve client outcomes.
Lead high-profile talent interviews and live event coverage, overseeing fast turn editing workflows and content delivery in high-pressure environments.
HELLO!
2024
CONTENT STRATEGIST
Developed and implemented content strategy for I’m a Celebrity! Get Me Out of Here Australia (S10).
Presented data driven insights and strategy updates in daily meetings with key stakeholders from both the television network and production company, locally and internationally.
Briefed in content to editors and designers, and oversaw creation and publishing of content within a 3 hour turnaround across TT, IG, and FB for the live show.
Over the course of the season’s 5 week broadcast, delivered over 5 million organic engagements across FB, IG and TT.
LADBIBLE AUNZ
2023 - 2024
SENIOR SOCIAL EDITOR
Drove development and execution of clients’ social media strategy.
Managed daily communications with clients.
Managed both internal content approvals as well as multiple key stakeholders approvals.
Created bespoke content, including photography and video assets to develop on-brand and engaging content to push across client social media platforms.
Conducted red-carpet event coverage, including leading videographers and overseeing asset delivery to clients in high-pressure environments.
Conducted talent management and created assets for talent to seed out via social.
Managed junior members of staff.
CHANNEL 10/PARAMOUNT
2019 - 2023
Social Media Lead
Managed multiple show specific and branded channel social media accounts, curating their tone of voice, look and feel.
Created static and video assets for daily posting schedules.
Developed content strategy for embedded on-set producing for several productions as well as provided live, fast-paced event coverage, including but not limited to Australian Grand Prix, Melbourne Cup, The Bachelors (Season 10), A-League matches.
Delegated and managed junior members of staff and educate new starters within the team on social media best practices.
Daily stakeholder management in network update meetings, attended by both President and VP of Programming of Network 10.
CORE SKILLS
PLATFORM FIRST CONTENT STRATEGY FOR TIKTOK, REELS, YOUTUBE, FACEBOOK AND X
CREATIVE IDEATION AND EXECUTION
DATA DRIVEN INSIGHTS, COMPETITOR ANALYSIS AND SOCIAL LISTENING
DELIVERING INCREASED ORGANIC ENGAGEMENT
HIGHLY DEVELOPED COMMUNICATION SKILLS IN BOTH INTERNAL AND EXTERNAL STAKEHOLDER MANAGEMENT
TECHNICAL SKILLS IN VIDEO EDITING (PREMIERE PRO, AFTER EFFECTS & CAPCUT), PHOTO EDITING (PHOTOSHOP, LIGHT ROOM, ILLUSTRATOR) AND CONTENT CAPTURE
EDUCATION
UNIVERSITY OF NEW SOUTH WALES
Educated on the history of media, analysing media trends, as well as studying the power of social media and it’s impact.
In addition, trained in video production and storytelling utilising scripting and proper production workflows.
REFERENCES
KIREN AHLUWALIA - HEAD OF SOCIAL MEDIA PRIME VIDEO AUSTRALIA AND NEW ZEALAND
(CONTACT AVAILABLE ON REQUEST)
FRANCISCO TORRES - HEAD OF CLIENT SERVICES FRONT OF HOUSE
(CONTACT AVAILABLE ON REQUEST)