ABOUT ME

I’m a Sydney-based social media strategist and editorial leader with eight years of experience creating platform-first content that builds audiences and drives measurable engagement.

I currently lead social editorial for Prime Video Australia and New Zealand, overseeing strategy, creative output and performance across Facebook, Instagram, TikTok, YouTube and X. My approach combines creative instinct, cultural fluency and performance data. Knowing the brand and audience back to front, then finding the funniest, sharpest or most shareable way in.

I’m at my best building high-performing teams, creating structure that protects creative speed and translating strong social work into audience growth, client trust and commercial opportunity.